We’re Hiring! Join our team!

  • +1 855 464 3648
  • About Us
  • Careers
  • Blog
  • Login
Menu
  • About Us
  • Careers
  • Blog
  • Login

Login

  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
  • Get Started
Search
START TYPING AND PRESS ENTER TO SEARCH
  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
  • Get Started
Search
  • Feature Spotlight

Publishers, It’s Time to Automate Your Sales Prospecting

Now more than ever, prospecting is a vital part of the sales process for any publishing sales rep. And if your publishing CRM software doesn't automate the process for your sales team, you could be losing out on valuable leads in your market.

Without further ado, here are 3 key features you should know about while evaluating the prospecting capabilities of your publishing and magazine management software.

Phone System Integration With Your Publishing CRM

Let's face it. If your CRM requires too many steps to update contact information, after awhile, you'll start cutting corners. With a phone system integration, like our RingCentral integration, your magazine CRM can automate your sales call logging. Sweet freedom!

Now, you can run down each contact in your call list with the call buttons in your software. Make a call, and an entry with call details is added to your contact page. This also makes a sales manager's job easier. With automated call logging, you have an accurate picture of the amount of calls each rep is making over a period of time.

In Ad Sales Genius, pulling call performance details is as simple as pulling an activity report! Can your magazine CRM do that?

Automated Email Replies and Follow-Ups

What are your next steps after you reach out to a sales prospect? For many sales reps, the answer isn't precise. Maybe the contacts are added to a follow-up list, or maybe the plan is simply to circle back and try again later. Without an automated process, you may be letting your contacts fall through the cracks.

With automated email replies and follow-ups, your next steps are part of an automated workflow, often called a drip campaign. You can send a series of emails (or drips) at a pace you define to contacts based on your interactions. Warm up your colder contacts, or keep the fire stoked on the ones most likely to ink a deal.

With automated replies and follow-ups from Ad Sales Genius, your publishing CRM handles the sales nurturing process for you until a contact is ready for a proposal.

Automate Sales Prospecting Lists for Cold Leads

Sales managers hate to see a good lead go cold, and sales reps don't like to lose ownership a good lead to another rep. With "Fair Game" from Ad Sales Genius, we satisfy the needs of both parties with custom software rules.

Simply put, Fair Game allows sales managers to set a specific duration where each rep must interact with their leads to continue their ownership. If a lead goes cold beyond that duration, it automatically becomes "Fair Game" and allows another rep to take ownership after contact.

This feature not only keeps frequent sales touches top-of-mind, it also sets boundaries for account ownership in your magazine CRM.

Experience Publishing Sales Automation With Ad Sales Genius

With Ad Sales Genius, you have the tools to increase your sales potential with your existing team. The key? Automation features that expedite every step of the sales process.

Schedule a free personalized demo now to see everything that sets Ad Sales Genius apart from other publishing software. With smart software integrations and automation that spans from sales, to production, to delivery, our CRM can help your media business reach its fullest potential.

Michael Hoffman

Michael Hoffman

All Posts
Ad Sales Strategy
Michael Hoffman

What Does a Good Ad Sales Commission Look Like?

As you examine (and re-examine) your ad sales commission structure, you’re probably wondering how you can create a win-win policy for both stakeholders and reps.

Read More »
subscriber reading a new magazine publication
Ad Sales Strategy
Michael Hoffman

Adding New Issues to Your Magazine Business

If you’re in the magazine business, you’ve probably considered adding new issues to your main branded product. Maybe you’ve seen success with a certain advertiser

Read More »
Facebook-f
Twitter
Youtube
Medium

Categories

Categories
  • Ad Sales Strategy
  • Ad Sales Trends
  • Client Success
  • Company Announcements
  • Feature Spotlight
  • Industry News
  • Migration
  • Product Announcements
  • Success Series

Recent Posts

What Does a Good Ad Sales Commission Look Like?

Read More »
subscriber reading a new magazine publication

Adding New Issues to Your Magazine Business

Read More »
Chart showing increased revenue for publishers in 2021

Big Revenue Ideas for Publishers in 2021

Read More »

Sign up for our Newsletter

By subscribing you agree to Ad Sales Genius’ Privacy Policy and allow us to process your data.

Free Demo & Trial for Your Business

Get a Personalized Tour of Ad Sales Genius

Schedule a Live Demo Now
Test
Start Now
Watch Demo
Recent Posts
  • What Does a Good Ad Sales Commission Look Like?
  • Adding New Issues to Your Magazine Business
  • Big Revenue Ideas for Publishers in 2021
  • Packaging & Pricing Digital Advertising in 2021
  • Schedule a Needs Analysis With Your Advertisers
Product
  • Sales
  • Accounting
  • Production
  • Editorial Management
  • Reporting
  • Marketing
  • Project Management
  • Integrations
Industries
  • Publishing
  • Magazines
  • Newspapers
  • Online Ads
  • Event & Expo Sales
  • Out-of-Home
  • Marketing Agencies
  • Media Sales
  • Broadcast
  • Associations
Resources
  • About Us
  • Blog
  • Careers
  • Legal
Facebook
Twitter
Linkedin

© 2021 Pape Ventures. All rights reserved.