Ad Sales Genius Blog

Mike Dragosavich is not your typical publisher. But, he fell into publishing like many of his peers have: by accident. After a career in pro

Publishers vs. ad agencies, it’s a topic that’s coming up more and more often these days. Now, more than ever, both business models are going

In this follow-up to our Why You Need to Start Selling Custom Publishing article, we’re going to address the finer points of custom publishing sales.

Two longtime publishers agree: If you run a magazine or newspaper business that’s not yet selling custom publishing, you should start now. We recently sat

If you’ve been following our series with publisher Ross Furukawa on finding government and local funding for publishers, you’re likely eager to start your own

Business improvement districts, chambers of commerce, and economic development councils all need what magazine and newspaper publishers already have: a local audience. Combined with existing

You saw the $2.2 trillion CARES Act pass during the beginning of the pandemic, and you may have even benefited from PPP loans to keep

The recent federal stimulus packages are unprecedented, both in terms of their scale and complexity. However, the overarching goal for businesses was simple: stimulate the