As you examine (and re-examine) your ad sales commission structure, you’re probably wondering how you can create a win-win policy for both stakeholders and reps.
If you’re in the magazine business, you’ve probably considered adding new issues to your main branded product. Maybe you’ve seen success with a certain advertiser
Recently, we sat down with Charity Huff, CEO of January Spring, to talk about some of the biggest revenue ideas we’ve seen in publishing this
If you’re not packaging and pricing digital advertising the right way in 2021, you’re not delivering on the multi in multimedia. And according to sales
Tired of reciting your rate card while pitching advertising sales prospects? Luckily for you, there’s an easy way to reset your sales relationships, and it
Are you rolling your eyes at the title of this article? We know that this premise seems simple. However, your advertisers might beg to differ.
If you’ve been following our Best Of contest series with Todd Lemke, you know that his magazine is running a 30-year-strong, $1 million Best Of
Poorly run Best-Of contests make life difficult for newspaper and magazine publishers who genuinely want to put the work into their own contests. According to
If you’re in the magazine business, you know the lure of “Best-Of” contests. They’re a powerful way to engage your audience, build advertiser momentum, and
If you’ve brushed off content marketing as nothing more than an industry buzzword, we can understand where you’re coming from. In today’s advertising world, you
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