Poorly run Best-Of contests make life difficult for newspaper and magazine publishers who genuinely want to put the work into their own contests. According to
If you’re in the magazine business, you know the power of “Best-Of” contests. It’s a powerful way to engage your audience, build advertiser momentum, and
If you’ve brushed off content marketing as nothing more than an industry buzzword, we can understand where you’re coming from. In today’s advertising world, you
If you believe that SEO is a commodity service best left to agencies, you need to reconsider your digital strategy. When done right, publishers that
If you’re a magazine or newspaper publisher, you’ve likely been on the receiving end of an SEO (search engine optimization) reseller’s sales pitch. As we
We sat down with Todd Lemke, Publisher of Omaha Magazine, to discuss how to profitably sell advertising to nonprofits—all while providing placements at cost. If
You read the title right. Nonprofit features can be profitable for magazine and newspaper publishers. According to Todd Lemke, Publisher of Omaha Magazine, the key
Yes, you read the title right. If you run a magazine, it’s time to stop advertising contract renewals. Laurie Laykish, owner and SVP of Marketing
Laurie Laykish, Managing Partner of Local Life Magazine, preaches a sales strategy that focuses on long-term advertising contracts. In this article, we sat down with
Most publishers agree that taking control of ad sales is a constant learning process. Mike Dragosavich, owner and publisher at Spotlight Media, says that sales
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