Ad Sales Trends
Payment Plans Are a Valuable Ad Sales Tool
As an ad sales rep, the advertising products you offer and the types of advertisers to which you sell are the two factors that most
January 15, 2020
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As an ad sales rep, the advertising products you offer and the types of advertisers to which you sell are the two factors that most
Sales managers have a lot on their collective plate. From keeping reps motivated, to balancing new ad products with traditional ones, it’s not an easy
A successful engagement with a prospect is thrilling for any sales rep. The exact pipeline steps that follow will depend on your business and your
Trade associations allow their members increased networking opportunities, political and economic influence, and access to cutting-edge knowledge. But to manage a successful association—no matter how
It’s hard to dispute the easy productivity that spreadsheets offer to businesses across all types of media. From editorial planning, to commission schedules, to sales
When it comes to email marketing for ad sales, your objective should be to nurture a relationship with your audience. Of course, sometimes, there will
If you manage a magazine, the following scenario probably sounds familiar. Your sales reps are trying to fill your upcoming issues, and you know there
How long has your business been using the same old invoice layout? That’s a question that most businesses don’t take the time to consider. After
Is your advertising rate card a hard-and-fast rule book, or merely a suggestion as to what advertisers pay for your products? If you’re leaning toward
So you’ve set up activity tracking for your sales team, and you’re monitoring the types of actions your reps are taking to close their sales.
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