Ad Sales Trends
Ad Sales Management and the Lottery: A Breakdown
Anyone in the media business will agree that winning the lottery would be a welcome life event. But what if the winner is your top
September 18, 2020
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Anyone in the media business will agree that winning the lottery would be a welcome life event. But what if the winner is your top
Let’s cut right to the chase. Email newsletter advertising is extremely effective—mostly because email marketing itself is effective. There are four main reasons for this:
If you’re like most magazine publishers, ad revenue is your lifeblood. So, naturally, it makes sense to think about the advertising sales management software you
If you sell advertising, you know that efficient ad production is a key to staying competitive. However, for many publishers and media companies, ad production
If you’re reading this wondering how you can increase ad sales revenue, take a look around your workspace. First, let’s start with your computer desktop.
Making the decision to switch CRM platforms isn’t easy for most publishers. After all, it involves migrating your data, training your team, and sometimes even
Your magazine’s health depends on growing your audience and increasing your ad revenue. At the center of all of these goals is the lifeblood of
Recently, we blogged about the Australian government’s efforts to protect publishers from losses caused by major tech giants. This, of course, posed a big question
For publishers looking to drive revenue and expand advertising offerings beyond print, programmatic ad sales is a logical answer. Yet the prospect of competing against
If you’ve been in the publishing industry for any length of time, you’ve probably heard at least one pitch for digital programmatic advertising. But if
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