Publishers That Offer SEO Win Against Agencies
If you believe that SEO is a commodity service best left to agencies, you need to reconsider your digital strategy. When done right, publishers that
If you believe that SEO is a commodity service best left to agencies, you need to reconsider your digital strategy. When done right, publishers that
If you’re a magazine or newspaper publisher, you’ve likely been on the receiving end of an SEO (search engine optimization) reseller’s sales pitch. As we
We sat down with Todd Lemke, Publisher of Omaha Magazine, to discuss how to profitably sell advertising to nonprofits—all while providing placements at cost. If
You read the title right. Nonprofit features can be profitable for magazine and newspaper publishers. According to Todd Lemke, Publisher of Omaha Magazine, the key
Yes, you read the title right. If you run a magazine, it’s time to stop advertising contract renewals. Laurie Laykish, owner and SVP of Marketing
Laurie Laykish, Managing Partner of Local Life Magazine, preaches a sales strategy that focuses on long-term advertising contracts. We sat down with her to learn
Most publishers agree that taking control of ad sales is a constant learning process. Mike Dragosavich, owner and publisher at Spotlight Media, says that sales
Mike Dragosavich, owner of Spotlight Media, found his way into publishing. Then, he diversified into marketing agency services. And now he’s getting into digital billboards!
Mike Dragosavich is not your typical publisher. But, he fell into publishing like many of his peers have: by accident. After a career in pro
Publishers vs. ad agencies, it’s a topic that’s coming up more and more often these days. Now, more than ever, both business models are going
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