Custom Publishing Sales Pro-Tips
In this follow-up to our Why You Need to Start Selling Custom Publishing article, we’re going to address the finer points of custom publishing sales.
In this follow-up to our Why You Need to Start Selling Custom Publishing article, we’re going to address the finer points of custom publishing sales.
Two longtime publishers agree: If you run a magazine or newspaper business that’s not yet selling custom publishing, you should start now. We recently sat
If you’ve been following our series with publisher Ross Furukawa on finding government and local funding for publishers, you’re likely eager to start your own
Business improvement districts, chambers of commerce, and economic development councils all need what magazine and newspaper publishers already have: a local audience. Combined with existing
You saw the $2.2 trillion CARES Act pass during the beginning of the pandemic, and you may have even benefited from PPP loans to keep
The recent federal stimulus packages are unprecedented, both in terms of their scale and complexity. However, the overarching goal for businesses was simple: stimulate the
Constantly negotiating rates with your advertisers? Tired of offering discounts with bare minimum ad spend? It’s time to ditch your rate card. Join special guest
2020 has been a year of unprecedented business challenges for publishers, media companies, and expo sales. As a result, businesses have pivoted their offerings quickly
Ad Sales Genius is proud to sponsor the Sales Roundtable and Home Magazine tracks at the (virtual) 2020 CRMA Fall Meeting. CRMA, or the City
Advertisers stick with magazine publishing teams that produce amazing creative. Indeed, it’s a win-win business proposition. Production teams provide results-driven advertising, and businesses reap the
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