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    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

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      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      charity_huff

      Charity Huff

      January Spring

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Marketing Services Add Value for Advertisers

      Increase your "stickiness" with advertising clients by offering more of the marketing services they need.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Start Exploring B2B Products Now!

      Publishers, diversifying your offerings may be as simple as exploring the potent B2B opportunities in your market.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Hiring & Retaining Top Sales Talent

      Learn some valuable tips from Mike on how publishers can hire and retain top advertising sales talent.

      ASG-PS-Banner-2

      Start Custom Publishing Now

      Two publishing pros explain why successful magazines and newspapers drive profit with custom pubs.

      ASG-PS-Banner-2

      Custom Publishing Sales Tips

      Grow your custom publishing sales with these tips from top magazine and newspaper performers!

      ASG-PS-LandingPage

      Unlocking Government Funding for Publishers

      Learn how economic stimulus funds apply to publishing businesses on a local level.

      ASG-PS-LandingPage

      How Much Money Is Out There?

      In Episode 2, Ross explains how you can get involved in local budgetary decisions that affect your business.

      ASG-PS-LandingPage

      Economic Development Partnerships

      In Episode 3, Ross explains why business improvement entities need publishers and how to create partnerships.

      ASG-PS-LandingPage

      Custom Publishing With Economic Development Funds

      In Episode 4, Ross shows off his custom publication that's underwritten by local business improvement entities.

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  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      charity_huff

      Charity Huff

      January Spring

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Marketing Services Add Value for Advertisers

      Increase your "stickiness" with advertising clients by offering more of the marketing services they need.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Start Exploring B2B Products Now!

      Publishers, diversifying your offerings may be as simple as exploring the potent B2B opportunities in your market.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Hiring & Retaining Top Sales Talent

      Learn some valuable tips from Mike on how publishers can hire and retain top advertising sales talent.

      ASG-PS-Banner-2

      Start Custom Publishing Now

      Two publishing pros explain why successful magazines and newspapers drive profit with custom pubs.

      ASG-PS-Banner-2

      Custom Publishing Sales Tips

      Grow your custom publishing sales with these tips from top magazine and newspaper performers!

      ASG-PS-LandingPage

      Unlocking Government Funding for Publishers

      Learn how economic stimulus funds apply to publishing businesses on a local level.

      ASG-PS-LandingPage

      How Much Money Is Out There?

      In Episode 2, Ross explains how you can get involved in local budgetary decisions that affect your business.

      ASG-PS-LandingPage

      Economic Development Partnerships

      In Episode 3, Ross explains why business improvement entities need publishers and how to create partnerships.

      ASG-PS-LandingPage

      Custom Publishing With Economic Development Funds

      In Episode 4, Ross shows off his custom publication that's underwritten by local business improvement entities.

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  • Ad Sales Trends

Email Newsletter Advertising: A Big Win for Publishers

woman receiving email newsletter

Let's cut right to the chase. Email newsletter advertising is extremely effective—mostly because email marketing itself is effective. There are four main reasons for this:

  1. Nearly everybody who uses the internet already has an email address.
  2. Email isn't dependent on a social platform.
  3. Most people check their email on a regular basis—daily, hourly, or based upon push alerts.
  4. Email content is "opt-in" - meaning the base level of content provided by a business is often in line with the recipient's interests.

In short, it's easy to see why email newsletters are such an attractive option for publishers vying for attention—especially as they enjoy surging popularity. Moreover, as an ad product, email newsletters are also an easy sell to advertisers.

Email Newsletter Advertising: Why It Works

E-newsletters are a great way for publishers to bridge their offline and online content to engage their audience. For example, a variety of newsletters can target different audience niches—such as foodie content, arts and entertainment, and daily breaking news.

Now, with this type of digital segmentation possible, you can all-but-ensure your e-newsletter subscribers are engaged with your content. And for savvy publishers, email newsletter advertising opportunities are aplenty:

  • Newsletter sponsorships (ads or sponsored content within your regular email newsletter)
  • Full sponsored content (separate emails mailed out to your list featuring advertiser content)
  • Linked banners and logos

Ultimately, pricing your email newsletter advertising depends on how you structure your ad products. For example, a standalone sponsored content email would cost a premium over, say, a linked banner within your regular newsletter.

Much like most digital, pricing often comes down to the CPM (cost per 1,000 impressions).

Pitching Your Email Newsletter Creative

Before we go too far down the email monetization rabbit hole, you can't forget about the most important element of all: your audience. That is to say, your subscribers opted into your email newsletter to get relevant content. As such, your creative must be as effective as possible without alienating your readership.

First, reply upon your creative team to work out some options that jive with your newsletter's subscriber base. A witty headline, well-crafted image, or brilliant introductory tie-in can transform sponsored content into something that works alongside your core content.

Next, don't forget to show off your email advertising chops. Create a media kit with examples of your work to help your advertisers visualize how they can fit into your email readership universe.

Finally, package and sell your e-newsletter along with your most established ad products. We find that magazine publishers have an easier time selling newsletter advertising than other types of digital based on its similarity to traditional print: audience numbers are a known quantity, the niche interests of readers are well defined, and email is a universally understood platform.

In conclusion, if you're not already embracing email newsletter advertising, now is the time to start! Get out there and sell!

Publishers Sell More Types of Advertising With Ad Sales Genius

At Ad Sales Genius, we help publishers automate to sell more types of advertising—from magazines, to digital programmatic, to event sponsorships.

Schedule a free demo now to learn how our CRM software can help you automate your sales, production, and accounting.

Michael Hoffman

Michael Hoffman

All Posts
Ad Sales Strategy
Michael Hoffman

Build your Magazine Into a Marketing Agency

Mike Dragosavich is not your typical publisher. But, he fell into publishing like many of his peers have: by accident. After a career in pro

Read More »
A magazine publisher's videographer creates a video for an advertiser
Ad Sales Strategy
Michael Hoffman

Publishers vs. Ad Agencies: Marketing Services Add Value

Publishers vs. ad agencies, it’s a topic that’s coming up more and more often these days. Now, more than ever, both business models are going

Read More »
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