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  • Software
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      Automate and organize your business with the leading advertising sales software.

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      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

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      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

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  • Feature Spotlight

Ad Sales Reporting: Why Automation Matters

In the magazine publishing business, data-driven decisions are the best decisions. But data points by themselves don't tell a story. For that, you need powerful, automated ad sales reporting.

Ad Sales Reporting and Opportunity Cost

First, let's talk about opportunity cost. To illustrate, let's use an example of an employee who spends an average of two days per month to create and distribute one or more reports. Maybe the reports are related to commissions, or products sold, or forecasts—for this first point, the content of the reports doesn't necessarily matter.

In contrast, here's what does matter: time. Your employee is spending a collective 24 days per year creating reports—nearly five work weeks in total. This is time that they could be doing market research, making advertiser calls, or pushing new products.

Likewise, this example also affects decision-making stakeholders. If your business data is spread across docs, spreadsheets, and other sources, it means that your ability to make fast data-driven decisions is limited.

In conclusion, automation means fast access to powerful reporting (and in turn, faster decision making). Additionally, it means your employees are freed up to pursue the types of tasks that can grow your business.

What Does Automated Ad Sales Reporting Look Like?

In essence, automated ad sales reporting translates to easily customizable reports based on nearly any of your sales or accounting data points. You should be able to:

  • Choose the data points you want to compare.
  • Display data how you want (bar graph, line chart, pie chart, etc.)
  • Save and replicate the report.
  • Set the report to run at the interval of your choose.
  • Determine who has access to the report.
  • Distribute the report automatically via email or within your CRM.
  • Compare your business with industry trends and averages.

In summary, automating your ad sales reporting allows your employees to focus on growth-generating tasks. Furthermore, decision makers get instant access to data that's ready to be interpreted.

The Most Powerful Magazine Publishing CRM Software

At Ad Sales Genius, we're laser focused on building automation-focused CRM software that helps magazine publishers grow. Schedule a personalized demo now to learn how we can maximize your efficiency across sales, production, and invoicing.

Michael Hoffman

Michael Hoffman

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Ad Sales Strategy
Michael Hoffman

What Does a Good Ad Sales Commission Look Like?

As you examine (and re-examine) your ad sales commission structure, you’re probably wondering how you can create a win-win policy for both stakeholders and reps.

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Ad Sales Strategy
Michael Hoffman

Adding New Issues to Your Magazine Business

If you’re in the magazine business, you’ve probably considered adding new issues to your main branded product. Maybe you’ve seen success with a certain advertiser

Read More »
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