Why the Switch to Ad Sales Genius?
417 Magazine was dealing with a problem—its team members weren’t synced up. Over the years, employees had strayed from their existing CRM software. As a result, they were increasingly relying upon workarounds and “off the books” processes to get work done. This meant that newer employees were not onboarded with centralized, easy-to- understand processes in place.
It was time for a fresh start. In 417’s search for a new software solution, its team members saw promise in Ad Sales Genius’ intuitive, easy-to-use interface.
“Ad Sales Genius offers constant upgrades and new feature rollouts—and they respond to what’s changing in our business. The software is customizable with the understanding that no one business does things the exact same way.”Logan Aguirre, President & Associate Publisher, 417 Magazine
While onboarding team members to Ad Sales Genius, 417 started adhering to a new mantra: “No systems outside the system.” And since then, they’ve stuck to it! More than two-thirds of the magazine’s staff is using Ad Sales Genius, and the software has helped streamline processes within departments and has integrated work across the organization.
According to President & Associate Publisher, Logan Aguirre, even advertisers have become accustomed to using the software’s Advertiser Portal. This has resulted in less back- and-forth emails during the production process. Which, of course, translates to increased time for many of 417’s team members to do what they were hired to do: sell and produce high-quality ad products.
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