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  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

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      BY BUSINESS

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      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

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    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
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START TYPING AND PRESS ENTER TO SEARCH
  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
  • Get Started
Search

Publishing Business Consultant

Mike Dragosavich

Now Publishing

7 Magazine Titles

Fun Fact

Former NFL Athlete

Recent Honors

Clutch “Top B2B Business”

Experience

12+

YEARS

Scale your publishing business with marketing services.

Mike Dragosavich started Spotlight in 2009 as a one-person team with one magazine. Now Spotlight has 30 employees, 7 titles, and a full-service marketing firm.

Mike is proud of taking the bootstrapped path of building Spotlight. This allowed him to learn all roles by doing and becoming very resourceful in finding ways to keep the business growing.

He has also started a website development company, eCommerce store, and product line. He also has ownership in a local restaurant.

At Spotlight, Mike now serves as CEO, and still keeps a book of business for sales. Mike loves to spend time with his wife, two-year-old and 6-month-old whenever possible. He also played football in the NFL for 2 years and loves to play golf.

Related Publishing Success Episodes

Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

Focus Areas

Ad Sales
Sales Hiring & Culture Development
Products & Packaging

Schedule Consulting session!

One-on-one sessions are ideal for owners or senior-level publishing executives looking for guidance or advice.

During these sessions, Mike will walk you through the topics you want to learn more about. The goal is to create an actionable plan that takes your magazine business to the next level!

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Recent Posts
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  • Big Revenue Ideas for Publishers in 2021
  • Packaging & Pricing Digital Advertising in 2021
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