Publishers: You Need More Than a CRM

If you’re running a media business, you need CRM software that works with your business—plain and simple. Elaborate spreadsheets, ad insertions on post-it notes, and other stopgap solutions will prevent your business from harnessing the full power of your advertiser relationships.

At Ad Sales Genius, we pride ourselves on having built the most powerful software for ad sales, and it’s our goal to help businesses like yours maximize efficiency, ad revenue, and product quality.

But there’s something else we know, too. You need more than just a CRM. You need mobile-friendly software that helps your run your entire business, from sales, to production, to accounting.

That’s where we come in.

Expand Into Digital Programmatic—Seamlessly

Digital programmatic is a natural way for publishers to expand and diversify their ad revenue. Yet over the years, we’ve heard the same feedback from publishers large and small—you want to explore programmatic, but getting started carries too high of a learning curve and too large of an investment.

Ad Sales Genius allow publishers access to programmatic campaign sales from directly within our software—without the astronomical minimal spend required by demand-side providers (DSPs) offering the same inventory.

With our included training, setup, and support, you can seamlessly add campaigns tailored to your market to your existing product inventory. It’s the easiest way for publishers like you to add the digital products that advertisers want.

Move From Sales to Production Automatically

After you receive a signed advertiser contract, your ad sale moves to your production team. Ad Sales Genius covers the insertion order process automatically, alerting your production team to get started with products like print ads or sponsored content. Our cloud-based asset storage and client communication tools get your team up and running fast with design and the client revision and approval process.

Producing a print publication? Our Flat Planning tool syncs both ways with Adobe inDesign, allowing your team to stay in sync as your publication comes together. Automatic preflighting ensures your publication makes it to print the right way, the first time.

With built-in support for ads ranging from coupon books to municipal bus wraps, you can be sure that our software has the flexibility to grow with your business.

Marketing Campaign Features for Publishing Sales

With Ad Sales Genius, you can easily create custom email marketing campaigns, landing pages, and tracking pixels to harness the power of your web traffic data. Target your campaigns, view the metrics, and pounce on the prospects that are interacting with your marketing efforts.

The best part? Your leads, prospects, and advertisers are already within Ad Sales Genius. It’s an all-in-one solution that allows your sales reps to get in front of advertisers and sell more advertising.

In-Depth, Fully Customizable Ad Sales Reporting

Are you making do with canned reporting from your current sales software provider?

Our software is built for ad sales, and that provides us with a distinct advantage in our reporting features. Issue-based? We handle that. Event, digital, or digital outdoor sales? We’ve got you covered, too. Our software allows you to compare and contrast the sales metrics you want to see in the language your business uses.

With millions of combinations available in easy-to-use menus, you can construct reports for any type of ad product—fast. Then, save them, distribute them automatically (to everyone or a select few), and pin them to your dashboard for top-of-mind metrics.

Accounting Software Features Built for Advertising Sales

Ad Sales Genius offers the only two-way sync with QuickBooks Online in the publishing sales software world—which means your accounting team can work from anywhere with up-to-date data.

We also offer electronic payment through vendors such as Stripe and Authorize.Net, auto pay setup, payment plans, accommodations for barter, and other flexible payment features for publishers.

Your accounting team (and your sales reps) will be happy to hear that commissions are easy with Ad Sales Genius too—no matter which way yours happen to be structured.

It’s Time to See Ad Sales Genius in Action

If you’re feeling stuck with your current publishing sales software, it’s time to consider a change. See why publishers are calling Ad Sales Genius the most powerful software for ad sales—schedule a free demo today.

We’ll walk you through the ways your business can save time and money with the right software—and even how your business may be able to expand into the hottest, in-demand digital ad sales.

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Digital Programmatic Packaging & Sales

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Learn how to package digital programmatic campaign sales with your current offerings for maximum revenue potential.