For publishers looking to drive revenue and expand advertising offerings beyond print, programmatic ad sales is a logical answer. Yet the prospect of competing against dedicated digital agencies can seem like an overwhelming prospect—especially if you're just getting started.
Here's the good news. If you have access to the same programmatic inventory as the digital agencies that you're competing with, you've put yourself at an advantage. As a publisher, you have three advantages agencies can't match—and you can leverage all of them to drive more revenue.
Programmatic Ad Sales Powered By Publishing Brands
Media brand influence not only matters, it's a key factor in driving more revenue. From print, to events, to directory opportunities, businesses are familiar with your brand.
When you offer digital programmatic as an advertising option, you can leverage the brand trust you've built for years. As a result, publishing sales reps can sway businesses to buy digital products that seem intimidating in a way that agencies cannot.
Publishers Can Leverage Existing Advertiser Relationships
Your sales reps have longstanding relationships with businesses in your market, and these relationships matter. This point is a simple one, but it goes a long way. If you're offering the same targeted digital campaigns as competing agencies, your best advertisers will be more apt to trust their money with you.
Publishers Offer a Built-In Audience
Your content, events, social media presence, and influence are all factors that play to your advantage while prospecting for digital sales. Now, think about sponsorship opportunities and how they play with your audience. From newsletters, to social plugs, to sponsored directories, you can package programmatic digital with opportunities to get in front of your audience for increased exposure. This is a great way to build revenue and sales relationships.
Combine Your CRM With Digital Programmatic Sales
Ad Sales Genius is the most powerful software built for ad sales. From cutting-edge software integrations, to easy programmatic ad sales features, we are the all-in-one CRM platform for publishers.
Schedule a personalized demo today to learn how Ad Sales Genius can help your business drive more advertising revenue.