3 Misconceptions Publishers Have About Selling Digital Programmatic Campaigns

If you’ve been in the publishing industry for any length of time, you’ve probably heard at least one pitch for digital programmatic advertising. But if you were asked about the process and workings of digital programmatic advertising, how easily could you make sense of it all?

Unfortunately, it’s a common problem caused by, in large part, by buzzwords, complex flowcharts, and confusing metrics.

At Ad Sales Genius, we’re here to help demystify digital programmatic campaigns for publishers and media companies. Read on as we dispel 3 common misconceptions about selling digital programmatic advertising campaigns.

Misconception #1: “The programmatic campaigns I sell to my advertisers will simply appear as spam on low-quality websites.”

Not true. The inventory offered by major demand-side platforms (DSPs) is often the same across platforms, despite what their marketing may lead you to believe.

The websites, streaming platforms, and devices that display programmatic ads vary based on each campaign’s targeting. Third-party data is merged with the browser or device data of each person you’re targeting. If they’re a match, a bid is placed and the ad is shown.

Where the ad is shown depends on your audience’s behaviors and your campaign settings. It could be a top-3 cable news website, or a spot airing on a smart tv streaming platform, or a top-20 mobile app. If they’re a match for your campaign settings, they’ll see it.

Misconception #2: “I need to hire an employee with advanced training to properly configure each programmatic campaign I sell.”

Here at Ad Sales Genius, we agree that the sheer amount of customization that goes into building a programmatic campaign can be daunting to someone who doesn’t do it every day.

However, with our software, you won’t have to add a specialist to your payroll.

When you choose to sell programmatic through Ad Sales Genius, you get 1-on-1 access with a team of digital experts. We’ll examine your sales and market data to determine the types of campaigns best suited for your business.

Then, we’ll guide you through product setup, pricing considerations, and how to package digital with your existing products to maximize your revenue potential.

We have also made things easy for your sales reps to start selling fast. Campaigns are easy to find right within our CRM software, organized by the industries for which they work best, so your reps can prospect efficiently.

This means your sales team can match a campaign type with a prospect’s business type and pitch the campaign in one painless step. With our expert guidance, your sales team can start selling programmatic digital fast!

Misconception #3: Access to programmatic ad inventory is prohibitively expensive.

It’s easy to see why you think this might always be true. Most demand-side platforms (DSPs) that provide access to quality programmatic inventory require tens-of-thousands of dollars in minimum monthly spend. This is a daunting number for publishers who want a piece of the pie within their market.

Problem solved.

Ad Sales Genius provides publishers the same type of access to programmatic inventory without the same high minimum monthly fees. Now, you can reap revenue from digital programmatic campaigns without the financial stress that accompanies the leading DSPs.

Publishers Can Sell Digital Programmatic With Ad Sales Genius

Our software has long been a turnkey CRM solution for publishers and media companies that sell ads. With the addition of programmatic sales, we now empower media companies to add to their existing inventories, take on digital agencies, and perhaps most importantly, drive more revenue.

Schedule a personalized demo of Ad Sales Genius today to see how our software can help your media business maximize its sales

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Digital Programmatic Packaging & Sales

May 28 @ 12 p.m. CST

Learn how to package digital programmatic campaign sales with your current offerings for maximum revenue potential.