2020 has been a year of unprecedented business challenges for publishers, media companies, and expo sales. As a result, businesses have pivoted their offerings quickly in some amazing ways. With this in mind, if your business is supported by advertising, you have to ask yourself an important question: "Does my ad sales CRM let me outside the box?"
Your Ad Sales CRM Must Support Quick Innovation
Does adding new ad products in your ad CRM software feel like shoving a square peg in a round hole?
If you're using a legacy publishing CRM to sell advertising, you're may already be familiar with this problem. Difficulties are rooted in the fact that many media CRM solutions were built around print advertising.
Due to this architecture, "band-aid" software fixes are applied over the years to handle new types of ad products: digital, e-newsletters, event sponsorships, and other revenue-generating forms of advertising.
With this in mind, we can clearly confirm that thousands of ad sales professionals like you are not wrong when you say it's difficult to diversify revenue. In most cases, legacy publishing CRM software simply cannot sell thousands of types of advertising without extra legwork.
On the contrary, the idea that CRM software should handle most types of advertising is precisely what sets us apart.
Software Designed to Help You Meet Advertiser Demands
Ad Sales Genius is different than other media and advertising CRM solutions. Namely, because our customers can sell advertising how they want to sell it.
That is to say that packaging, contracts, and invoices fall into step with your ad products automatically. Now, you can ditch the manual entry workarounds to focus on what you do best: selling more ads.
In today's business climate, our innovative architecture translates to the ability to quickly, easily pivot to meet changing market conditions. Whether you're selling e-newsletter packages for carry-out restaurants or sponsorships for virtual events, Ad Sales Genius is ready to help.
We Enable Media Businesses to Sell More Advertising
If you're scratching your head over how to better implement changes to your advertising offerings, try Ad Sales Genius. Book a free demo now to learn how our software can help you automate your sales, production, and accounting.