How Programmatic Advertising Works

A step-by-step explanation of how digital programmatic advertising works.

Use the Next and Previous buttons below to navigate through each step of the programmatic digital ad process.

How does Ad Sales Genius fit into this process?

Ad Sales Genius acts as the bidder in the programmatic ad process outlined above. This means we’re able to help you sell programmatic campaigns to your advertisers that access high quality ad inventory across the web—including the most visited websites, apps, and streaming platforms.

Combined with our personalized guidance and hands-on campaign optimization, you and your advertisers can feel confident that the programmatic placements that you offer are reaching the targeted audiences that need to see them.

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