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      Automate and organize your business with the leading advertising sales software.

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      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

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      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
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  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
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  • Get Started
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  • Feature Spotlight

CRM for Publishing: Purpose-Built Software Matters

Ad Sales Genius is not one-size-fits-all business software. On the contrary, it's a purpose-built CRM for publishing and media companies. In particular, there are three main reasons why you should consider specialized software like ours if you're in the publishing industry.

In this blog, we'll explain how industry-specific software can save you headaches and help you stay focused on your business.

A CRM for Publishing Means No Need to Hire a Developer

Above all, let's consider the need for customization. Major CRM providers build their software to appeal to as many businesses as possible. In reality, most of these off-the-shelf CRM products do not:

  • Combine and sell the ad products you sell
  • Integrate with the industry-specific software you use
  • Invoice the ad products and services you provide

To put it differently, you may be required to hire a developer to implement a CRM that does not cater to your industry. As a result, you'll most likely have to pay a developer to tie up loose ends like those listed above. Over time, these costs can add up—especially if software updates cause problems with your customization.

Industry Trends Drive Software Updates

Now, let's talk software updates. You need software that can adapt to changing business conditions. For example, let's say you want the ability to sell, package, and invoice new and cutting-edge ad products. The odds are good that you're not alone.

With this in mind, a software provider that understands your business is likely to add capabilities that help your business gain a competitive edge. After all, it's in their best interest as much as it's in yours.

Purpose-Built Software Saves You Money

Can a one-size-fits-all CRM solution bridge the gap between your sales, production, and accounting? Chances are the answer is no—at least not without thousands of dollars in customization and upkeep.

A CRM for publishing should anticipate your workflow at every step—from prospecting for new advertisers through invoicing for campaigns that mix print, digital, and sponsorships.

That said, your software should also make these steps easier with smart automation features that increase efficiency and facilitate communication. Examples may include:

  • DocuSign integration for ad sales.
  • Built-in traffic management tools.
  • Support for payment plans, barter, and alternative payments.
  • Automated advertiser invoicing.

The overall result of these benefits should enable you cut costs while increasing team productivity. Which is, after all, something any publisher wants for their business.

See Why Publishers Are Choosing Ad Sales Genius

If you're not thrilled with your CRM software, it's time to see why more publishers are choosing Ad Sales Genius. Our cloud-based, mobile-friendly platform is built to help publishers like you save time, money, and headaches. Schedule a free demo now to see how your business can benefit from powerful, purpose-built publishing CRM software.

Michael Hoffman

Michael Hoffman

All Posts
Ad Sales Strategy
Michael Hoffman

What Does a Good Ad Sales Commission Look Like?

As you examine (and re-examine) your ad sales commission structure, you’re probably wondering how you can create a win-win policy for both stakeholders and reps.

Read More »
subscriber reading a new magazine publication
Ad Sales Strategy
Michael Hoffman

Adding New Issues to Your Magazine Business

If you’re in the magazine business, you’ve probably considered adding new issues to your main branded product. Maybe you’ve seen success with a certain advertiser

Read More »
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What Does a Good Ad Sales Commission Look Like?

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Adding New Issues to Your Magazine Business

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