Chronogram Media: Client Success Case Study

Why the Switch to Ad Sales Genius?

Chronogram Media, a Hudson Valley, New York, publishing company, had produced arts and culture-focused media in the region for more than 27 years, including several magazines, a number of websites, and a variety of e-newsletters.

To handle these products in the most efficient way possible, Chronogram went on the hunt for a CRM software solution that would be able to connect their daily processes: sales, contracts, ad production, and accounting. They found Ad Sales Genius.

The Result

Lisa Marie DeSanto, Sales Manager at Chronogram, says, “[Ad Sales Genius has] really benefited our sales department, because reps can see their goals for the whole year, they can see all emails and activities. It also allows them to organize custom workflows and schedule follow ups.”

Goal visibility is one of the sales team’s favorite software attributes. One way this is accomplished is with custom dashboards, which allow each user to drag and drop relevant widgets onto their home screen within Ad Sales Genius. Lisa adds,

“What I like best as sales manager is the reporting—for example, how we can customize reps’ dashboards so they can easily see their goals along with call logging and activity.”

Lisa Marie DeSanto, Sales Manager, Chronogram Media

Not only has Ad Sales Genius’ increased reporting capability helped keep sales reps organized, it’s also kept the organization working as efficiently as possible. Lisa points to a number of software features that keep the team moving:

  • Insertions are tied to invoices and automatically include tear sheets
  • Custom workflows enable production to automate artwork collection for ad creation
  • Gmail and calendar integration keeps staff organized and holds everyone accountable

Oh, and the best part of all of these features combined? Lisa sums it up best. “No more post-it notes all over our desks.”

Take a Tour of Ad Sales Genius

Tired of dealing with ad sales software that isn’t up to the task? Whether you manage a magazine, run a media sales business, or market events/expos, our CRM software is designed to help increase efficiency, productivity, and communication across your organization.

Schedule a one-on-one tour of Ad Sales Genius today—just fill out the form below to get started!

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