3 Misconceptions Publishers Have About Selling Digital Programmatic Campaigns
If you’ve been in the publishing industry for any length of time, you’ve probably heard at least one pitch for digital programmatic advertising. But if
If you’ve been in the publishing industry for any length of time, you’ve probably heard at least one pitch for digital programmatic advertising. But if
If you run an ad-supported business, then you already know ad spend has taken a big hit in the wake of COVID-19. But the outlook
Accepting credit card payments translates to convenience for your advertisers—and it’s not a practice you should give up. Unfortunately, the processing fees that are taken
Media businesses everywhere are facing unprecedented challenges posed by COVID-19. From distribution problems to reduced advertiser spend, there are unavoidable consequences of the outbreak that
The COVID-19 crisis is unfolding at an exponential pace, and the speed with which it’s affecting the global economy is unprecedented. It’s more important than
Advertising is a constant. So too is the quest for increased ad sales and production efficiency among publishers and media companies. Quite simply, the challenge
Tackling your work out of the office isn’t new. First it was called telecommuting. Then working remote. Now, for an increasing number of people, it’s
Switching business software is a big move that must make financial sense. Simply put, the cost of your software should be offset by the software’s
Sales reps often thrive in a competitive atmosphere. Whether you’re pushing yourself to meet your own goals, or competing against other reps for top billing,
Maybe you’re brainstorming editorial content for a magazine or web feature, or perhaps you’re mining for ad sales prospects that will resonate with your readers.
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