We’re Hiring! Join our team!

  • +1 855 464 3648
  • About Us
  • Careers
  • Blog
  • Login
Menu
  • About Us
  • Careers
  • Blog
  • Login

Login

  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
  • Get Started
Search
START TYPING AND PRESS ENTER TO SEARCH
  • Software
    • Software

      Automate and organize your business with the leading advertising sales software.

      BY DEPARTMENT

      • Sales
      • Accounting
      • Production
      • Marketing
      • Editorial
      • Reporting
      • Project Management

      BY BUSINESS

      Publishers
      Expos & Events
      Marketing Agencies
      Associations
      Media Sales
      Out of Home
      Broadcast

      Software Integrations

      PRINT

      Magazines
      Newspapers
      Publishing

      DIGITAL

      Online Ads
      Google Ad Manager
      Programmatic

      Are you a start-up or need less than 5 users? Start a Free Trial of our Small Business Plan.

  • Studio
    • Studio

      Get the expertise your business needs without the obligations.

      STUDIO AD

      Plug our on-demand-designers into your team to design ads for your clients on a predictable, cost-saving plan. We can help you grow and stretch resources during busy times.

      Learn More

      STUDIO PAGINATION

      Powered by our automation technology, we make the process of designing your publication a breeze with a fully integrated end-to-end process. Offload extra projects or your regular titles to our team.

      Learn More

      STUDIO ELEMENTS

      Get expert designers to design those small intricate elements your team doesn’t have time to do. Submit your request and we’ll provide an estimate or quote or simply bill for time by request.

      Coming Soon...
  • Success
    • Learn from the industry’s top minds. Publishing Success features experts in the top areas of publishing.

      SPEAKERS

      Headshot-Ross-Furukawa

      Ross Furukawa

      Santa Monica Daily Press

      Todd

      Todd Lemke

      Omaha Publications

      mike_dragsovich

      Mike Dragosavich

      Spotlight Media

      Headshot-Laurie-Laykish

      Laurie Laykish

      Local Life

      charity_huff

      Charity Huff

      January Spring

      New Releases

      ASG-PS-Todd-Annual-NA

      Creating Annual & Special Issues

      Publisher Todd Lemke is back with tips on adding annual and special issues to your magazine product rotation.

      ASG-PS-Todd-Annual-NA

      Goal-Focused Ad Sales Commissions

      Let's talk sales rep commissions. Specifically, how to create a win-win commission structure that rewards results.

      Viewer Favorites

      ASG-PS-Whats-Next-CH-BigIdea_NA

      Best Ad Sales Strategies in 2021

      Listen in on our *censored* conversation about some of the top ad sales performers we've seen in 2021.

      ASG-PS-Whats-Next-Todd-BestOf-CS

      Best-Of Contest Voting Done Right

      Publisher Todd Lemke gives us the lowdown on how he built his 220,000+ voter Best of Omaha contest.

      ASG-PS-Whats-Next-Laurie-NA

      Building Long-Term Ad Sales Relationships

      Laurie Laykish explains how her team's focus on long-term ad sales contracts has improved their magazine's business.

      Learn why publishers have the upper-hand when it comes to publishers vs. ad agencies.

      Expanding Into Marketing Services

      Publisher Mike Dragosavich lays out the basics on why publishers have the upper hand against agencies.

      View All Episodes
  • Pricing
  • Get Started
Search
  • Industry News

Australia Is Forcing Tech Giants to Pay for News Content. Will U.S. Follow?

In today’s social media terms, the relationship status between media companies and Facebook and Google is “complicated.” Media companies rely on these platforms to drive their audience and build their brand. However, these companies are fueled by the quality content produced by media outlets—and they aren’t paying for it.

Now, with the thirst for COVID-19 news at an all time high, media companies are suffering devastating losses in spite of huge upticks in traffic. Finally, regulators are noticing. In Australia, the government is acting to disrupt the relationship between tech giants and media brands in ways that could reverberate around the world.

European Efforts to Make Google Pay News Outlets Still Pending

Spain first tried to even the scales between media and Google when regulators forced digital platforms to pay publishers for content. As a result, Google pulled its Google News product from Spain—while still allowing news content to appear in search results.

After that, France struggled with enforcement of publisher’s content under copyright laws. Consequently, Google pulled snippets from linked articles but left links and headlines intact.

Australia Is Taking a More Direct Approach During COVID-19

Now, Australia is making moves to regulate the use of content that belongs to its publishers. The situation is moving fast, with politicians and major media companies pushing for reform. Unlike France, the Australian government is starting their fight under competition laws, rather than copyright law.

Google and Facebook argue their purpose is to serve ads rather than create news. But, as anyone in the media business will tell you, that’s not quite how it works in practice.

With Australia’s local news outlets dying at a rapid pace during the pandemic, the big concern is simple. If tech giants like Google and Facebook fail to pay publishers for content, the information they serve up will lack impactful local news reporting that benefits the lives of citizens in every area of the country.

Will U.S. Follow Australia to Help Publishers?

The outlook is cloudy when it comes to the relationship between media and big tech in the United States. Efforts like Facebook’s Community Project have attempted to provide direct funding to journalists. However, these grants are only a small fraction of the total ad revenue driven by publisher-driven content.

It’s tough to say what will happen next, but industries across the board are lobbying the government for help as a result of the COVID-19 crisis. Much like Australia, the current economic situation may supercharge publishers’ efforts to be compensated for the content they produce.

Connect With the Ad Sales Genius Community

At Ad Sales Genius, we build software for publishers and media companies to drive ad sales and sponsorship revenue. It’s our goal to provide the software tools and guidance the industry needs to thrive in 2020 and beyond. Want to get involved? Join our Slack Community to connect with hundreds of media and publishing professionals.

Interested in learning how our CRM software can help your business drive more ad revenue? Schedule a free personalized demo now.

Michael Hoffman

Michael Hoffman

All Posts
Ad Sales Strategy
Michael Hoffman

What Does a Good Ad Sales Commission Look Like?

As you examine (and re-examine) your ad sales commission structure, you’re probably wondering how you can create a win-win policy for both stakeholders and reps.

Read More »
subscriber reading a new magazine publication
Ad Sales Strategy
Michael Hoffman

Adding New Issues to Your Magazine Business

If you’re in the magazine business, you’ve probably considered adding new issues to your main branded product. Maybe you’ve seen success with a certain advertiser

Read More »
Facebook-f
Twitter
Youtube
Medium

Categories

Categories
  • Ad Sales Strategy
  • Ad Sales Trends
  • Client Success
  • Company Announcements
  • Feature Spotlight
  • Industry News
  • Migration
  • Product Announcements
  • Success Series

Recent Posts

What Does a Good Ad Sales Commission Look Like?

Read More »
subscriber reading a new magazine publication

Adding New Issues to Your Magazine Business

Read More »
Chart showing increased revenue for publishers in 2021

Big Revenue Ideas for Publishers in 2021

Read More »

Sign up for our Newsletter

By subscribing you agree to Ad Sales Genius’ Privacy Policy and allow us to process your data.

Free Demo & Trial for Your Business

Get a Personalized Tour of Ad Sales Genius

Schedule a Live Demo Now
Test
Start Now
Watch Demo
Recent Posts
  • What Does a Good Ad Sales Commission Look Like?
  • Adding New Issues to Your Magazine Business
  • Big Revenue Ideas for Publishers in 2021
  • Packaging & Pricing Digital Advertising in 2021
  • Schedule a Needs Analysis With Your Advertisers
Product
  • Sales
  • Accounting
  • Production
  • Editorial Management
  • Reporting
  • Marketing
  • Project Management
  • Integrations
Industries
  • Publishing
  • Magazines
  • Newspapers
  • Online Ads
  • Event & Expo Sales
  • Out-of-Home
  • Marketing Agencies
  • Media Sales
  • Broadcast
  • Associations
Resources
  • About Us
  • Blog
  • Careers
  • Legal
Facebook
Twitter
Linkedin

© 2021 Pape Ventures. All rights reserved.